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Coworking Space Draws From Hospitality-Inspired Model

FRISCO, TX—Serendipity Labs Coworking will establish its second DFW location at 3201 Dallas Pkwy., the 17th building at Hall Park and the tallest office building in Frisco. Hall Group, the developers of Hall Park and Hall Arts, which invested directly in Serendipity Labs Inc. last year, will be a joint venture partner in the new Frisco location. Worth Coworking will manage Serendipity Labs Frisco-Hall Park, as it does for the Serendipity Labs Dallas-Hall Arts at KPMG Plaza in the Dallas Arts District.
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Serendipity Labs Coworking Expands DFW Presence to HALL Park in Frisco

DALLAS, April 19, 2018 /PRNewswire/ — Serendipity Labs Coworking announced today it will establish its second DFW location at 3201 Dallas Parkway, the 17th building at HALL Park and the tallest office building in Frisco. HALL Group, the developers of HALL Park and HALL Arts who invested directly in Serendipity Labs, Inc. in 2017, will be a joint venture partner in the new Frisco location. Worth Coworking will manage Serendipity Labs Frisco-HALL Park, as it does the Serendipity Labs Dallas-HALL Arts at KPMG Plaza in the Dallas Arts District.
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HALL Park’s Latest Building Inks Third Tenant, Has More in the Works

Upscale co-working concept Serendipity Labs has leased about 25,000 square feet in Frisco’s tallest office building. HALL Group recently completed its latest development, a 300,000-square-foot office building in Frisco’s HALL Park. The building, HALL Park’s 17th, will welcome three tenants in the coming months.
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Serendipity Labs Coworking Expands DFW Presence to HALL Park in Frisco

DALLAS, April 19, 2018 — Serendipity Labs Coworking announced today it will establish its second DFW location at 3201 Dallas Parkway, the 17th building at HALL Park and the tallest office building in Frisco. HALL Group, the developers of HALL Park and HALL Arts who invested directly in Serendipity Labs, Inc. in 2017, will be a joint venture partner in the new Frisco location. Worth Coworking will manage Serendipity Labs Frisco-HALL Park, as it does the Serendipity Labs Dallas-HALL Arts at KPMG Plaza in the Dallas Arts District.
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Worth Coworking, LLC welcomes Karen Pierre as Director of Sales for Serendipity Labs Dallas HALL Arts

DALLAS, March 29, 2018 /PRNewswire/ — Karen Pierre joins Worth Coworking, LLC as Director of Sales at Serendipity Labs Dallas HALL Arts. Karen is taking the lead selling office memberships, coworking memberships and daytime/evening events at the new Dallas Arts District location. When fully ramped-up this Dallas location will host approximately 450 members across various membership-levels. Serendipity Labs members appreciate the professional, highly-amenitized, hospitality-driven experience and the growing national network of locations. Serendipity Labs members typically range from 30-60 years of age, are 50% female and more than half have their membership paid by their employer.
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How this New York concept made a not-so-serendipitous landing in DFW

Serendipity Labs Inc. has opened its first Texas shared-office hub in the Dallas Arts District, which is just the start of a much bigger plan in North Texas for the New York-based coworking concept.
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Serendipity Labs Opens First Dallas Location in Arts District

The New York-based co-working concept also has plans to expand elsewhere in DFW, and has a letter of intent to move forward in Frisco. Remote workers, freelancers, and small businesses now have another co-working option in downtown Dallas. New York-based Serendipity Labs opened 29,000 square feet of co-working space at KPMG Plaza at HALL Arts on Monday.
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New Coworking Lab Debuting in Arts District This Fall

A highly-anticipated coworking lab has finally announced plans to move into the Dallas Arts District with the help of a local developer. New York-based Serendipity Labs Coworking has claimed 29,000 square feet in KPMG Plaza tower on Ross Avenue, The Dallas Morning News’ Steve Brown reported. Leading the building’s development is Craig Hall, who has made an undisclosed investment into the company, Dallas Business Journal’s Candace Carlisle reported. Hall also will serve as the space’s landlord.
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Franchising May Be a Way for Co-Working Operators to Expand Quickly

One opportunity for co-working operators to scale up and grow quickly is through franchising, says Dallas-based Ryan Hoopes, a senior associate at real estate services firm Colliers International and co-founder of the firm’s flexible workspace advisory services practice. While only two major co-working operators so far, New York-based Serendipity Labs and Naples, Fla.-based Venture X, have leveraged this strategy, he expects more co-working operators to adopt the franchising model.
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Is co-working space catching on? The Dallas-Fort Worth area can’t get enough of it

North Texas has one of the fastest-growing office markets in the country. What’s growing even faster are the number of shared-office facilities in the Dallas-Fort Worth area. Companies that provide co-working operations have more than four dozen locations in D-FW. And real estate brokers predict that the number of shared-office spots could more than double as more professionals turn to new work environments.
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Shared Office provider heads to Dallas Arts District with new operation

A New York-based shared office provider has landed in Dallas’ Arts District with its first project. Serendipity Labs Coworking is taking 29,000 square feet in the KPMG Plaza tower on Ross Avenue near Pearl Street for its first local location. The building’s developer, Craig Hall, also is making a capital investment in the shared office firm, which has more than 100 locations under development.
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Serendipity Labs Coworking Debuts in DFW at KPMG Plaza at HALL Arts

DALLAS, July 31, 2017 /PRNewswire/ — Serendipity Labs Coworking announced today that it will be opening its first location in the Dallas Metroplex this November at KPMG Plaza at HALL Arts in the Dallas Arts District. Renowned entrepreneur Craig Hall, the founder and chairman of HALL Group, has also invested in the fast growing coworking company which has attracted over $125 million of capital for development of its network (more than $100 million is from area franchisees and over $24 million is in direct corporate funding).
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New York-based shared office concept to put Texas hub in Arts District

A New York-based shared office concept is bringing its first upscale coworking concept to the Dallas Arts District with the help of Dallas developer Craig Hall, who recently invested an undisclosed sum in the company. Along with being an investor, Hall will be the landlord for Serendipity Labs Coworking, which plans to open its 29,000-square-foot Texas hub on the 17th floor and ground floor of KPMG Plaza at Hall Arts.
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Worth Hotels, LLC to develop Springhill Suites by Marriott — Austin/Cedar Park, Texas

CEDAR PARK, Texas, Sept. 23, 2014 /PRNewswire/ — Worth Hotels, LLC is pleased to announce the development of SpringHill Suites – Austin/Cedar Park, TX to be located at 1110 Discovery Blvd. in Cedar Park. Worth Hotels, LLC is developing this hotel and will operate the hotel after opening which is estimated for the 1st Quarter of 2016.
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Serendipity Labs Coworking Redefining Dallas Fort Worth Worklife

New York based Serendipity Labs Coworking is today announcing that Worth Coworking, LLC., an affiliate of Worth Hotels, LLC, a franchisee of Intercontinental Hotels Group (IHG) and Marriott Hotels, has become the exclusive Serendipity Labs franchise development partner for the Dallas-Fort Worth Metroplex (DFW). Plans include opening nine upscale coworking locations in urban and suburban markets. An early 2017 opening is planned for the first location.
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Candlewood Suites Fort Worth West Earns 2015 Torchbearer Award

FORT WORTH, Texas, Sept. 1, 2015 /PRNewswire/ — Candlewood Suites Fort Worth West, operated by Worth Hotels, LLC, was named a 2015 Torchbearer Award Winner by InterContinental Hotels Group (IHG). The Torchbearer Award is given to the top 10 hotels in each of IHG’s hotel brands according to guest surveys. This is the third consecutive quality award for Candlewood Suites Fort Worth West.
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Worth Hotels, LLC Promotes from within for Two Key Positions

January 14, 2015: Worth Hotels, LLC recently promoted two members of the Candlewood Suites Fort Worth West team. Josh Beene joined the hotel in August 2012 as a shuttle driver.
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Candlewood Suites Fort Worth/West — Quality Excellence Award Winner 2013

Fort Worth/West, operated by Worth Hotels, LLC, was awarded a 2013 Quality Excellence Award at the IHG Americas Investors and Leadership Conference in Las Vegas on Tuesday, October 29, 2013.
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